Individual low-carbon behavior (LCB) plays an important role in reducing carbon emissions
and achieving climate mitigation goals to build a low-carbon society. Based on data collected from
college students in Xi’an City, this study proposes a Motivation-Opportunity-Ability (MOA) integrated
framework that simultaneously considers eight elements and analyzes their combinatorial effects
on the LCB of college students through the fuzzy-set qualitative comparative analysis ( fsQCA)
method. The analysis results show that: (1) low-carbon knowledge (LK) is a necessary condition for
the implementation of LCB among college students and, along with behavioral intention (BI), plays
universal and important roles in LCB implementation. (2) the combination of MOA conditions can
be summarized into four different paths affecting LCB implementation among college students:
1) publicity and education (PE)-driven under the motivation-dominant mode; 2) the opportunity-pull
mode; 3) enjoyment perception (EP)-driven under the motivation-dominant mode; and 4) the abilitypush
mode. (3) Each mode represents different characteristics and coupling paths to achieve LCB
implementation among college students. This study enriches the literature on LCB and provides
potential implications for guiding college students’ LCB and improving low-carbon management.
CONFLICT OF INTEREST
The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
CITATIONS(2):
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Information Processing of Climate Change and Reactive Low-carbon Behaviors of the Audiences 庆锋 解 Global Journal of Media Studies
Improving employee performance and sustainable performances: the influence of AI, green human resource management, and low-carbon behavior Huong Thi Dinh, Nhung Hong Nguyen, Anh Ngoc Nguyen Journal of Hospitality and Tourism Insights
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