Green-oriented transition of the energy industry is the way to cope with changes in the world energy system and energy strategy. As decision makers, oilfield managers’ green-oriented transition behaviors have an important impact on the sustainable development of the company and energy industry. In practice, due to the influence of endogenous drivers and external environment factors, oilfield managers’ green-oriented transition willingness and behavior are inconsistent. Based on a survey of state-owned oil companies in China, this study uses a logistic-interpretative-structural model (Logistic- ISM model) to analyze the factors influencing the willingness and behavior of oilfield managers in the green-oriented transition and their hierarchical logic structure. The results of valid questionnaires (n = 508) show that education, years of establishment, perceived usefulness, resource facilitation conditions, technological facilitation condition and government incentives have significant effects on the paradox of managers’ green-oriented transition willingness and behavior, and further analysis of the logical hierarchy among the influencing factors reveal that perceived usefulness is the most direct factor causing the paradox of green-oriented transition willingness and behavior. Based on the results, we should focus on strengthening managers’ attention and awareness of green-oriented transition, improving the technological innovation and resource acquisition capability of oilfield companies and increasing financial support.