A new trend has appeared in the last year in the sector of tourism-ecotourism as a response to the excessive use and exploitation of unrenewable natural resources. Simultaneously with this process, it is necessary to make strategies that would contribute to development in the best possible way. A combination of methods of multicriteria analysis (analytical hierarchical process (AHP) and SWOT analysis) has been used in this study in order to set prioritization of strategies. The main criteria on the basis of which valorisation has been done are: strengths, weaknesses, opportunities and threats. Elements of SWOT have been ranked into, by means of using the AHP method, and their relative weight has been determined. For check-up of weight coefficients by AHP method, degree of consistency of matrix has been used (CR). The procedure is previously described in detail, and later an example has been given for Kopaonik, the national park in Serbia.