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ORIGINAL RESEARCH
Empowering Green Choices: How Laws Influence
Ecological Commitment, Environmental
Knowledge, and Green Technology Adoption
for a Cleaner Tomorrow
1
School of Economics, Tianjin University of Commerce, China
2
School of Management, Swansea University, Swansea, United Kingdom
3
Liaoning Police College, Dalian City, Liaoning, China
4
UE Business School, Division of Management and Administrative Sciences, University of Education, Lahore, Pakistan
Submission date: 2023-12-28
Final revision date: 2024-02-26
Acceptance date: 2024-03-23
Online publication date: 2024-07-29
Publication date: 2025-01-02
Pol. J. Environ. Stud. 2025;34(1):311-327
KEYWORDS
environmentally friendly behaviorenvironmental lawsgreen technologiesecological knowledgeclean production
TOPICS
ABSTRACT
The threat of environmental degradation caused by production activities is growing worldwide
owing to the unsustainable behavior of firms. Environmental legislation plays a central role in
developing firms’ conservation-oriented and nature-friendly behavior. Limited literature is available on
how environmental legislation affects firms’ nature-friendly behavior and adoption of environmentally
friendly technologies. This research presents an empirical investigation into the intricate interplay
between ecological commitment, environmental knowledge, firms’ nature-friendly behavior, and
the adoption of environmental technologies within organizations. Moreover, the study examines
the moderating role of environmental law between firms’ nature-friendly behavior and the adoption
of environmental technologies. Data were collected from 401 firms through face-to-face and online
surveys during the pandemic in China. The study used Partial least squares structural equation modeling
(PLS-SEM) to analyze the collected data. The results show significant associations between ecological
commitment (β = 0.421, p<0.01), environmental knowledge (β = 0.301, p<0.01) and firms’ naturefriendly
behavior. The findings also reveal that a firm’s nature-friendly behavior (β = 0.271, p<0.01)
positively influences its adoption of environmentally friendly technologies. Similarly, environmental
law positively and significantly moderates the relationship between firms’ nature-friendly behavior and
the adoption of environmental technologies. Therefore, firms should align their values and operations
with ecological commitment, fostering a culture of environmental responsibility that permeates all
levels of the organization.
CONFLICT OF INTEREST
The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
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You can change cookies settings in your browser. Restricted use of cookies in the browser configuration may affect some functionalities of the website.
