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eISSN: 2083-5906
ISSN: 1230-1485
ISSN: 1230-1485
ORIGINAL RESEARCH
Harvesting Green Propensity: Creating
Environmental Oriented Behavior among Rural
Communities through Green Knowledge Sharing
1
Liaoning Police College, Ganjingzi District, Dalian, China
2
School of humanities and Social Sciences, Deakin University, Australia
3
School of Logistics, Chengdu University of Information Technology, Chengdu, Sichuan, 610103, China
4
Department of Agricultural Economics, Ondokuz Mayis University Samsun Turkey
Submission date: 2023-12-29
Final revision date: 2024-03-04
Acceptance date: 2024-03-27
Online publication date: 2024-08-05
Publication date: 2025-01-02
Corresponding author
Qiming Yang
School of Logistics, Chengdu University of Information Technology, Chengdu, Sichuan, 610103, China
School of Logistics, Chengdu University of Information Technology, Chengdu, Sichuan, 610103, China
Pol. J. Environ. Stud. 2025;34(1):851-866
KEYWORDS
responsible citizenship behavioractive environmental behavioreco-centric behaviorgreen psychology climategreen knowledge sharing
TOPICS
ABSTRACT
Farmers play an important role in bridging the gap between tradition and modernity,
and their farming actions and techniques have a significant effect on the natural environment.
Promoting pro-environmental behavior (PEB) among farmers in rural communities is very challenging.
Thus, the current study explores the diverse elements that may have an influence on the relationship
between eco-centric leadership (ECL) and two main PEB manifestations, such as responsible citizen
behavior (RCB) and active environmental behavior (AEB), in Sichuan Province, China. The findings
revealed that the farmers have positive perceptions regarding the ECL, environmental consciousness
(ECO), psychological green climate (PGC), and green knowledge sharing (GKS) based on the responses
of 180 randomly selected farmers. Similarly, the farmers also depicted the remarkable RCB and AEB.
The significant relationship between ECL and RCB/AEB shows that ECL plays an incredibly crucial
role in the development of responsible and proactive environmental-oriented behavior. Additionally,
the findings emphasized the significant mediating role of PGC in the development of RCB and AEB
through the GKS. Therefore, it is imperative to promote supportive psychological environments
to facilitate eco-centric behavior within rural communities. Moreover, the significant moderating
effect of ECO on GKS and RCB/AEB signifies that increased environmental consciousness correlates
with environmentally responsible and proactive behavior among farmers. The current study emphasizes
the importance of environmental conservation in rural communities and demonstrates the necessity
of tangible policy actions to promote environmental health. Therefore, the current research offers
valuable insights about the ECL, PGC, and GKS toward the development of RCB and AEB.
The study proposes practical policy implications such as the provision of customized leadership, regional training programs, and eco-centric legal measures in order to motivate and incentivize farmers
for their eco-friendly production.
CONFLICT OF INTEREST
The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
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| eISSN: | 2083-5906 |
| ISSN: | 1230-1485 |
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