ORIGINAL RESEARCH
Sustainable Entrepreneurship: Innovation-Related Activities in European Enterprises
| 1 | Cracow University of Economics, Faculty of Economics and International Relations,
Department of Entrepreneurship and Innovation, Kraków, Poland |
CORRESPONDING AUTHOR
Submission date: 2017-09-04
Final revision date: 2017-09-28
Acceptance date: 2017-10-01
Online publication date: 2018-03-07
Publication date: 2018-03-30
Pol. J. Environ. Stud. 2018;27(4):1773–1779
KEYWORDS
sustainable entrepreneurshipsustainabilitysustainable technologiesinnovation activitiesEurobarometer
TOPICS
ABSTRACT
The primary basis of the term sustainable entrepreneurship is the concept of sustainable
development. Sustainable development aims at the protection of nature, life support, and community in
the pursuit of perceived opportunities to bring into existence future products and processes with both
economic and non-economic gains to individuals, the economy, and society. The growing importance
of environmental issues and sustainable development have given rise to the concept of sustainable
entrepreneurship. Sustainable entrepreneurship can be considered an opportunity for business
development practices at the nexus of environmental and social aspects. Companies increasingly
consolidate their competitive position through innovative actions in the field of sustainability. The aim
of this article is to analyze the role of innovation-related activities in European businesses based on the
concept of sustainable entrepreneurship. On this basis, it can be stated that sustainable entrepreneurship
provides new opportunities for the development of corporate responsibility, taking into account
ecological and social issues.
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