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ORIGINAL RESEARCH
A Study on the Impact of Farmers’ Digital
Literacy on the Green Transition of Food
Production and its Mechanisms
1
College of Economics, Hunan Agricultural University, Changsha, 410128, China
Submission date: 2024-07-18
Final revision date: 2024-12-27
Acceptance date: 2025-01-17
Online publication date: 2025-03-18
Corresponding author
KEYWORDS
farmers’ digital literacygreen transition of food productionoutsourcing of servicesgreen perceptions of farmersfinite mixture modeling
TOPICS
ABSTRACT
Digital literacy plays a significant role in aiding farmers’ shift towards green production methods
and enhancing their income. This study utilizes household surveys to gather data from 1,182
Chinese grain farmers to empirically analyze the impact and mechanism of farmers’ digital literacy
on the transition toward green food production. The study demonstrates that enhancing farmers’ digital
literacy positively impacts the green transition of food production. This effect remains consistent
even after endogeneity analysis and robustness testing. The mechanism test shows that farmers’
digital literacy promotes the green transition of food production mainly through the mediating
roles of improving farmers’ agricultural skill level, increasing service outsourcing participation,
and improving farmers’ green cognition. The extension study reveals that the impact of digital literacy
on the green transition of food production is particularly pronounced when farmers possess the traits
of risk preference, primarily engage in rice cultivation, and operate on a small scale. Therefore, future
efforts should take into account the differences in farmers’ endowments and focus on enhancing digital
literacy globally while promoting the integration of digital technologies into agricultural systems
worldwide, contributing to the green transformation of food production and supporting the achievement
of the global Sustainable Development Goals (SDGs).
CONFLICT OF INTEREST
The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
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| eISSN: | 2083-5906 |
| ISSN: | 1230-1485 |
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