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ORIGINAL RESEARCH
Research on Types and Driving Mechanism
of Participation Behaviors of College
Students in Education of Ecological Literacy
under the Background of Environment
Digital Governance in China
1
School of Economics and Management, Civil Aviation University of China, Tianjin, 300300, China
2
School of Sociology and Anthropology, Kakakurum International university Gilgit, Pakistan, Gilgit, 151000, Pakistan
Submission date: 2023-10-08
Final revision date: 2024-04-07
Acceptance date: 2024-05-13
Online publication date: 2024-08-05
Publication date: 2025-01-09
Corresponding author
Ruoyu Yang
School of Economics and Management, Civil Aviation University of China, Tianjin, 300300, China
School of Economics and Management, Civil Aviation University of China, Tianjin, 300300, China
Pol. J. Environ. Stud. 2025;34(2):1841-1850
KEYWORDS
TOPICS
ABSTRACT
The public ecological literacy and environmental protection behaviors in China still have
the intention-behavior gap and exist in the Giddens Paradox. Based on the perspective of public
participation in community education, the behaviors related to ecological literacy and environmental
protection of college students were classified into three categories: Egoistic, Altruistic, and Ecological.
Through investigation, it was found that there are type differences, group differences, and regional
differences among them. Based on Norm-Activity-Theory, Theory of Planned Behavior, Value-Belief-
Norm Theory, and Attitude-Behavior-Context Theory, an empirical analysis is made on the driving
factors of participation behaviors. Based on this, some countermeasures and suggestions are put forward
for future development.
CONFLICT OF INTEREST
The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
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