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ORIGINAL RESEARCH
User Stickiness to a Green Behavior Mobile
Application – Case of Ant Forest
1
School of Geographical Sciences and Tourism, Jiaying University, Meizhou 514011, China
2
Modern Business Research Center, Academe of Zhejiang Cultural Industry Innovation & Development,
School of Tourism and Urban-rural Planning, Zhejiang Gongshang University, Hangzhou, China
Submission date: 2024-03-13
Final revision date: 2024-06-12
Acceptance date: 2024-07-09
Online publication date: 2024-11-05
Publication date: 2025-07-05
Corresponding author
Pol. J. Environ. Stud. 2025;34(5):5293-5302
KEYWORDS
TOPICS
ABSTRACT
A mobile application named Ant Forest, designed to promote green behaviors and environmental
conservation, has gained significant adoption in China. Despite its widespread use, limited research
has been conducted on user stickiness. This study aimed to address this gap by collecting questionnaire
responses from 318 participants and analyzing the data using a partial least squares estimation method.
The findings highlighted that interpersonal and human-computer interactions had a positive impact
on users’ perceived playfulness, leading to increased flow experience and satisfaction. Perceived
playfulness, flow experience, and satisfaction emerged as key factors influencing user stickiness.
Particularly, the relationship between perceived playfulness and user stickiness was mediated by
flow experience and satisfaction. These results provide valuable insights into the role of gamification
interactions in influencing user stickiness.
CONFLICT OF INTEREST
The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
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