The ecological environment provides good environmental conditions for the development of the tourism industry, and the development of the tourism industry also plays a vital role in the ecological environment, and the dependence of the tourism industry on the ecological environment leads to a complex interactive relationship between the two. Therefore, it is crucial to study the coordinated development relationship between the tourism industry and the ecological environment. This study takes 2012-2019 as the time span to construct the Pressure-State-Response (PSR) model framework of the coupling and coordination mechanism between the tourism industry and the ecological environment in Hubei Province. Comprehensively using the entropy value method, the coupling coordination degree model method, and statistical software such as SPSS, ArcGis, Excel, etc., an empirical analysis was done on the integrated development of ecological environment and tourism industry in Hubei Province, and the relationship between the two was explored. The purpose of this study is to reveal the coupling development and dynamic trend between the tourism industry and the ecological environment, and to provide insights for the realization of the coordinated sustainable development of the tourism industry and the ecological and vibrational environment in Hubei Province, as well as in regions with the same industrial characteristics. The results show that the coupling index of tourism industry and ecological environment system in Hubei Province has developed steadily since 2012, and the coordination index shows a general upward trend fluctuation. However, the coordination effect of various factors between the tourism industry and the ecological environment system in Hubei Province is not obvious enough. The coupling level between the tourism industry and the ecological environment is low. Based on the analysis results, the contradictions existing in the coordinated development of the tourism industry and the ecological environment in Hubei Province are analyzed, and countermeasures are proposed to solve them, aiming to promote the high-quality and deep integration of the ecological environment and tourism industry in Hubei Province. More detailed interaction mechanisms and paths between the tourism industry and the ecological environment protection will be further explored in the future.