In order to study the factors influencing the willingness of family farms to adopt green agricultural technology, we looked at survey results from six prefecture-level cities in Jiangsu Province. Cluster stratification and the Logit model were used to empirically analyze the level of desire and influencing factors related to the adoption of agricultural technology by family farmers. The study found that family farmers tend to choose improved seed technology, water-saving irrigation technology, high-efficiency pesticide spray technology, and soil testing formula fertilization technology. This decision is closely related to crop growth, capital endowment, and other factors affecting the selection of technology by farmers. It is also related to variables such as market economic returns and surrounding social networks. Based on this, suggestions are made to improve the land transfer system, implement the occupational farmers’ cultivation plan, create a good market environment, and optimize the social network resources available to farmers.